Defining Buyer Personas
Once we have defined the exact value of our offering(s), we should next consider the nature of our target buyers. If we do not consider the nature of our [...]
Building the Pipeline
Sales pipelines can be extraordinarily complex and multifaceted. When most businesses think about their pipeline, their first thought is often lead generation i.e. the top of the funnel. Since [...]
Creating and Defining Value
How do you improve buyers’ lives? Typically, the value your service provides is split into three categories: We make customers’ lives easier. We save customers time. We make customers [...]
Lead Management Infographic
Growing businesses rely on efficient and systematic lead management processes to optimize conversion of inbound leads to new customers. While fast follow up with leads is recognized as an [...]
Lead Assignment
LeadSigma Lead Assignment
