LeadSigma was designed to manage new patient leads more effectively and efficiently. After years of using the spreadsheet method, I found that there were significant gaps in our process.
Some recurring questions always resurfaced:
– How fast are we actually following up on leads?
– Are we actually calling, texting, and emailing our leads? When? Is the process being followed?
Because these are foundational questions, I wanted to be sure that my businesses had clear answers and took advantage of every opportunity to generate revenue. That’s why I built LeadSigma. I knew that if we reached out faster and we followed up consistently, we would close more cases. Even though I pride myself in being a good manager, it was just too difficult to create the speed, consistency, and accountability with spreadsheets and paper.
If you are curious about how the average orthodontic practice responds to their new patient leads, we studied more than 4,000 practices and the results are on our website. The data will alarm you!
Summary: The quicker you are to respond to both inbound new patient leads and inbound digital exam bookings increases booked exams and increases exam show rate. There are a variety of different methods to accomplish speed-to-lead with varying difficulty of implementation and execution. Not only are phone calls valuable, but text and emails are also valuable to engage with leads that prefer other communication channels.
In addition, you should not stop following up on a new patient lead until you have reached out 6-12 times by way of phone, text, and email.
If you combine these two concepts, you will certainly increase the production generated from all of your lead sources, decrease your patients acquisition cost, and increase your marketing ROI.