Growing businesses rely on efficient and systematic lead management processes to optimize conversion of inbound leads to new customers. While fast follow up with leads is recognized as an important strategy, it seems that both business owners and sales associates do not realize how significant the impact of rapid follow up is on conversions. In fact, following up in the first minute increases conversions by 391%, yet only 37% of companies respond within one hour of receiving a lead. The odds of reaching a lead after one hour decrease by tenfold. It is often difficult to implement a system that can assure every lead is reached within an hour, leading many businesses to turn to a data-driven, automated approach. Companies like LeadSigma have connected users to every lead within 30 seconds, not only improving the user’s rapport with their customer network, but also quickly improving conversions.